Our design house is named after Elissar, also known as Dido, the legendary Phoenician queen of Carthage. Elissar, mourning the death of her beloved husband Sychaeus, flees the city of Tyre and establishes the renowned city of Carthage. There, she meets Aenid, who tries to woo her and win her love. But her loyalty lies with Sychaeus, her true and eternal soulmate, whom she chooses to join in the afterlife rather than live in this world without.